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What's newPartnership··3 min read

Branemind is now an official tech partner with Meta

Direct access to the WhatsApp Business Platform means BM Relay runs on the real Cloud API: higher limits, earlier surfaces, and a support line that answers.

Platform
WhatsApp
Business Platform
Access
Cloud API
direct, not resold

Measured against a baseline captured before the work started. One engagement, not a forecast for another business. See the methodology note below.

Branemind is now an official tech partner with Meta. For the teams we build for, this changes three concrete things about how BM Relay ships.

  • Direct WhatsApp Business Platform access, rather than sitting behind a reseller's abstraction and their rate limits.
  • Higher messaging throughput and faster template review, which is the difference between a campaign going out today and going out on Thursday.
  • Earlier access to new conversational surfaces and features, so what we design against is the platform's direction rather than its past.

We have shipped WhatsApp agents that run sales, support, collections and clinic scheduling end-to-end. Every one of them was constrained at some point by the layer between us and the platform. That layer is gone.

Methodology and privacy

  • Clients are described rather than named. Where a quote appears it is attributed to a role and published with approval.
  • Figures come from a single engagement and are not a forecast of what a different business would see. Volume, data quality and process maturity move them more than the technology does.
  • Baselines were captured before the work started. The measurement window and sample for any figure on this page are available on request.
  • Where a number is illustrative rather than measured, it is labelled as such in the text.
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