BM Relay
The short answer
BM Relay runs sales, support and collections conversations on the official WhatsApp Business API. It answers from your own content, takes actions in your backend systems, enforces consent and contact policy before every send, and hands to a human with the full context attached.
BM Relay handles sales, support and operations on WhatsApp. Qualifying leads, taking orders, scheduling, escalating to humans only when it matters. It runs on the official Business API, because an unofficial bridge puts the number itself at risk.
What it does
- WhatsApp Business API native
- Multilingual conversations
- Routing, handoff, broadcasts
- CRM-aware context
What it connects to
- WhatsApp Business API
- CRM systems
- Ticketing, booking and order backends
- Payment links and invoicing
Controls
- Opt-in checked in the send path, opt-out honoured immediately
- Answers grounded in retrieved content, or escalated
- Commitments confirmed from system responses, never from the model
- Template quality and block rate monitored as guardrail metrics
- Open rate
- 94%
- First reply
- 2s
Figures come from delivered engagements and depend on volume, data quality and process maturity. The measurement window behind any of them is available on request.
Seen in production
Collections on WhatsApp, run end-to-end by an agent
Recovery calls nobody answers, replaced by a conversation people actually finish. BM Relay negotiates, takes the payment, and knows exactly when to stop.
- Contact rate
- 94%
- vs 31% on voice dialer
- Promise-to-pay kept
- +38%
- Cost per recovery
- −62%
The engagement it sits inside
A product on its own rarely solves the loop. This is the engagement BM Relay is normally delivered as part of.
Customer operationsWhatsApp AI Agents for Business
A WhatsApp AI agent runs a business conversation end to end on the WhatsApp Business API: qualifying a lead, answering from your own content, taking an action in a backend system, and handing to a human at defined triggers. Branemind builds these with consent checks, policy guardrails and CRM-aware context.
Questions we get asked
Is this the official WhatsApp Business API?
Yes. Unofficial bridges risk the number being banned, which is not a trade worth making for a channel your customers depend on.
What happens when it does not know?
It says so and offers a person, rather than generating a plausible answer. Low retrieval confidence is an escalation trigger, not a prompt to improvise.